Step in/side
Hello
The "we" is me - Sarah, your strategic partner. I bring a proven track record of building the foundations for commercial success across diverse markets and functions.
Across agency, consultancy and corporate roles in the UK and Spain, I've had a hugely varied career. I’ve led global teams, launched products, delivered complex campaigns and run businesses. I understand how a business succeeds and how it fails - from product and sales to operations and culture.
The constant through all of it? Great communication.
Every win is powered by relationships, clarity and most critically, listening. Communication isn't a soft skill; it's the fix that turns strategy into action and potential into performance.
I founded /Side in 2017 to bring that expertise directly to leaders. I’m here to fill a gap - whether that’s providing interim support during a transition or stepping in when a project is too sensitive or sticky to be resolved from the inside alone.
Having sat in both the agency and client-side seats, I provide the neutral perspective and clarity required to unlock delivery and align goals across international borders. It’s over-used, but it really is that safe pair of hands you can trust to deliver.
I don’t just produce a plan and walk away. I work along/side your team to build the frameworks that make sense of the noise, ensuring your business runs at its best. Fast.
High-level expertise. No politics. Just the momentum you need to make work work.
Strategic Counsel
Being a leader isn't easy. Sometimes you need a straight-talker, a confidential sounding board, or just an extra pair of eyes and ears. Working from the in/side, I uncover hidden challenges and turn pressure into progress.
Operational Execution
I don’t just hand over a report and walk away. I roll up my sleeves, get in/side your business, clear roadblocks and embed the strategy to ensure action actually delivers results.
Global + Cultural Insight
From Madrid mornings to New York nights, I help leaders bridge cultures, languages and working styles. Ensuring complex, international teams move as one, aligning strategy across diverse markets.